Student sponsorship, finally structured

AllyBridge is building the operating system for student sponsorship.

A two-sided marketplace and CRM where student organisations publish structured offers and companies discover, compare and close them in one place.

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Partnerships that click.

Structured offers

EXAMPLE · SPONSORSHIP OPPORTUNITY

ILLUSTRATIVE EVENT OFFER

Student event

1,000 attendees · Campus event

Partnership packagesCompare options

Bronze

€1,000

Silver

€2,500

Gold

€5,000

MATCH SCORE87%Example fit for your goals

COST / PARTICIPANT€2.50Silver · 1,000 attendees

Better fit, less guesswork

01 / THE STORYScroll to explore

01 — The problem

Sponsorship still runs on personal connections and cold outreach.

There is demand on both sides. The process between them is broken.

The best-connected win. Not the best fit.

A warm introduction still beats a better opportunity. Everyone else is left sending cold emails to the wrong people.

Every offer speaks a different language.

Companies sift through PDFs, emails and messages with no shared structure for prices, packages or benefits.

Good opportunities stay invisible.

Teams spend hours searching for events. New organisers with little online presence rarely reach the right person.

Every new board starts from zero.

History lives in inboxes and spreadsheets. Student boards rotate every 6–12 months, and relationships disappear with them.

02 — The origin

I've been on both sides of the deal.

As Head of Finance at the SGH Student Council, I had to find money and partners. Later, as Chief Commercial Officer at Innovations Hub Foundation, I closed partnerships worth tens of thousands of euros.

Then I saw the other side. As a brand ambassador at ING Hubs, I looked for university events worth supporting. In B2B sales at uPacjenta and Activy, I met HR teams with no single place to compare the offers coming their way.

The budgets are there. The demand is there. What’s missing is the structure.

THE PATH TO ALLYBRIDGE

THE ORGANISER

SGH Student Council

Finding funding and partners for student initiatives.

THE PARTNERSHIP BUILDER

Innovations Hub Foundation

Closing partnerships and building a sales team.

THE SPONSOR SIDE

ING Hubs

Looking for the right university events.

THE BUYER'S REALITY

uPacjenta & Activy

Seeing how HR teams handle incoming offers.

03 — How it works

One place to find the right fit. And move it forward.

Offers, needs and conversations belong in the same system.

Student organisationsPublish structured offers

OFFERS & PACKAGES

NEEDS & BUDGETS

AllyBridge

RELEVANT MATCHES

FEEDBACK & DEALS

CompaniesDiscover and compare

01 / 04

Marketplace

Structured event offers with attendance, tiered packages, exact benefits and deadlines. Search by audience, city, date, price and goal.

02 / 04

Match score

A weighted fit between an offer and a company's goals, audience, location, format and budget — with reasons, not just a percentage.

03 / 04

Compare

Put 2–3 offers side by side. See package prices, audience size, cost per participant, benefits and fit at a glance.

04 / 04

CRM pipeline

Keep deals, contacts, packages, notes and next steps in one editable pipeline that survives every team handover.

Verified network. Organisation and company identities can be checked by email domain or documents, so both sides know who they’re dealing with.

04 — Who it's for

Two sides. One better way to work together.

01 / SUPPLY

Student organisations
& event organisers

TODAY

Hundreds of emails, no clear contact at a company, and partnership history scattered across tools.

WITH ALLYBRIDGE

A structured offer page, a way to reach the right contact and a CRM that survives board rotation.

02 / DEMAND

Companies
HR, employer branding & CSR

TODAY

Unstructured proposals land with the wrong people. Finding and comparing relevant events takes manual work.

WITH ALLYBRIDGE

A verified event database, side-by-side comparisons and one pipeline for every conversation.

05 — The bigger picture

We start with sponsorship. We won't stop there.

01 NOW

Student sponsorship

Student organisations and their corporate sponsors.

02 NEXT

Event partnerships

Conferences, trade fairs, exhibitions and industry events.

03 THE VISION

Buy-side B2B procurement

“HubSpot for the people receiving the pitches.”

06 — The founder

I'm building what I wish both sides already had.

FOUNDER, ALLYBRIDGE

Mateusz Badura

I build sales in startups, from the first customer to teams and AI-powered automation. Since 2022, I've gone from cold calling to leading sales teams, and now to building AllyBridge. I'm studying for a Master in Management at Nova SBE in Lisbon, after graduating from SGH Warsaw School of Economics. I bring hands-on sales experience together with strategic and investment thinking as a Baby VC Fellow.

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EDUCATION & PROGRAMMES